iMADES
COMUNICACIÓN 3.0

COMMUNICATION 3.0

Our audience is skilled. Technology allows us to evolve alongside them and create two-way relationships.

NOS GUSTAN LOS RETOS

WE LIKE CHALLENGES

We are an international public affairs agency. We are experts in crises and delicate communication situations.

ESTRATEGIA 360 Y BIG DATA

360 STRATEGY

Our strategy is the result of data analysis and the integration of 360-degree communication variables.

The Company

LA PERSONA: NUESTRO FOCO

THE PERSON: OUR FOCUS

The focus of a social perception campaign must always be on the person and their objectives in order to build a position that projects whatever it is they want their audience to perceive.

MARKETING RELACIONAL

RELATIONSHIP MARKETING

We combine online and offline strategies and build strong and long-lasting relationships with the audience. Risk analysis is fundamental so as to be able to stay one step ahead of them and, therefore, also anticipate opportunities and threats.

ACCIÓN A LARGO PLAZO

LONG-TERM ACTION

Social perception campaigns need to focus on the medium- and long-term, beyond the circumstances of the client right now. The goal is for the projected image to remain in the collective imagination and for it to be ideal.

RELACIÓN CON MEDIOS

RELATIONSHIP WITH THE MEDIA

The media give a true reflection of our clients' reality. We work on the relationship with the media to pass on our client's current situation, expand upon any issue in particular or prevent a possible personal or corporate communication crisis.

ÁREAS DE ACTUACIÓN

Areas of action

INTERNATIONALISATION OF COMPANIES

We create communication programmes to ensure the success of the internationalisation strategy of companies and other key processes.


PERSONAL MARKETING

We advise people in the public eye on how to overcome processes with high media exposure at certain key moments, such as electoral campaigns, legal proceedings or reputation crises.


CORPORATE COMMUNICATION

We design their institutional communication and online and offline positioning strategy, one of the most important pillars within a company's business model. We help our client gain visibility.


CRISIS COMMUNICATION

It is essential to stay ahead of threats to one's own image so as to prevent them, using all possible tools and content, and stop them, thus minimising risks and turning the negative points into communication opportunities.


TRAINING

We offer programmes on Communication and Training for Television for all sectors, and also in-company projects tailored to the needs of every client.

SERVICES

We combine the following services to design an effective strategy that is personalised according to the client's objectives.


1. ADVICE AND CONSULTANCY: POLICY AND LEADERSHIP

Here at Imades, we design and develop the communication and image consultancy strategy tailored to the clients' needs. Therefore, we carry out a detailed analysis of the person's different environments, their public image, reputation, partnerships and other influencing factors, with the aim of optimising their personal image according to the strategic objectives.

We work side by side with the person and their teams, creating a basic sphere of communication and trust to position the image of our clients.

Within our advice and consultancy projects particularly focused on policy and leadership, we provide the following services which can be carried out independently or as different pillars within a 360-degree strategy:


Asesoría
  • Communication and public image advice:
    • Audit and analysis of the current image
    • Creation of personal image strategy

We carry out a study on our clients, an audit and analysis of their current image, their perception in the target environments and audiences. We detect their needs and offer solutions and proposals to improve this current image. Once the diagnosis has been performed, we design an appropriate strategy to optimise their image within these areas of interest.

  • Public exhibition-Media training:
    • Communication tools: Non-verbal language - Active listening.
    • Broadcast media:
      • Training with camera.
      • Interview Roleplay .
    • Preparation of conferences and public presentations.

In addition to the communication and public image advice, we help our clients optimise their own tools for managing their reputation. To do so, we offer media training programmes where we provide the necessary training to speak in public, produce speeches, control body language and build effective sales pitches.

2. STRATEGIC COMMUNICATION

We design the ideal communication plan tailored to the needs of every client, according to their strategic and communication objectives. We include all of the areas of corporate communication in this plan, which we can act on independently or under an umbrella strategy.

A 360-degree communication campaign will allow our client to position themselves as a source of information in the media and maintain a solid relationship with them, have the right corporate material, optimise their publications and the impact of their channels on social media, increase the traffic to their website and improve their corporate image, deduce the best performance from all channels to reach their target audience, and prevent and work on possible communication crises.


Each of these pillars is broken down into the following services:

  • Positioning in the media:
    • Creation and dissemination of corporate materials: press releases, announcements, proposed interviews and statements
    • Relationship with the general and specialist media
    • Coverage of offline and online events
    • Positioning of spokespersons and corporate statements
    • Creating sales pitches
  • Social Media Strategy:
    • Creation or development of corporate profiles
    • Content strategy on social networks and management of social networks
    • Creation of "turnkey" strategy (design and proposal of a strategy that the client will implement independently afterwards)
    • Social media audit: analysis of the current state, objectives, needs and proposals for improvement
    • Social Media training
    • Creation of personalised corporate documents:
      • How to draw up a Social Media strategy
      • How to cover an online event, or an offline event with online impact
  • Crisis communication:
    • Design of prevention strategies
    • Creation of strategy to stop a crisis and come out stronger
    • Proposed strategy to deliver to the client
  • Website creation / optimisation of current website:
    • Website proposal, design and programming
    • Content proposal and creation
    • SEO positioning and web analytics
  • Content marketing:
    • Creation of strategy and proposal of content marketing actions
    • Creation and optimisation of corporate blog
    • Relationship with bloggers and influencers
    • Organisation and coverage of online events

Investigación

3. RESEARCH

  • Sectoral and market analyses
  • Audits and detection of communication needs

As a pre-strategy task, or independently, we carry out research on our clients' environments. These studies may be market analyses or analyses of the sector itself, the competition, trends, and even audits that detect new communication needs.

Formación

4. TRAINING

Asides from consultancy on communication and design of strategies, we draw up training plans aimed at both individuals and companies created to bring out the best communication abilities and skills of our interlocutor: executives, business persons, politicians and professionals who interact at the highest levels of communication.

With training programmes already organised in our offices, or plans created especially to be given in the offices of our clients, our objective is to turn students into great spokespersons, communicators and opinion leaders.

  • Personal and business training
    • Communication skills
    • How to speak in public
    • Training spokespersons
    • In-company training
  • Teacher training
    • Communication classes given in organisations, institutions and educational centres

TEAM

We are a young team: with specialist training and extensive experience in the different areas of marketing and communication. We also have professional partners in Media and Communication.

We are a multidisciplinary team: our experience covers a wide range of fields and sectors thus optimising the Marketing and Communication tools, while always remaining focused on achieving the objectives set.

We are experts: we offer knowledge and the necessary resources to design a 360-degree Marketing and Communication strategy: preliminary communication analysis and audit, action proposal, strategy monitoring and performance report.

We are innovative: we work with the most innovative marketing, positioning and digital strategy tools. Our online and offline experience helps us design the ideal project and the best social perception results for our clients.